The latest phone launched by Xiaomi electronics company in the Indian market has sparked a nationwide craze for what is supposedly the most cost effective machinery in the android phone market. The strategy employed although simple in description was something which no other company could think of. Needless to say, the Chinese Blitzkrieg ruled the Indian markets not to mention the worldwide camaraderie that it ignited. With specifications that would increase the price…

Why “E-Commerce” is “Easy-Commerce” for the customer
Remember the times when buying a fridge, television, washing machines or simple mobile phones were herculean tasks that would simply burn you out for the day for the amount of effort it took to walk up to the shop and make a decision. We today live in a day and age where everything is at the click of a single button, or maybe two. The customer is the king who…